Trackable Phone Numbers Help You Measure Success

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In a previous article, I talked about using targeted paid search to drive phone calls to your business. It is one of the most direct methods that you can use to generate quality phone leads. Now, we discuss using trackable phone numbers to measure…

Web Analytics for Busy Business Owners

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Ever wonder if your website is helping your business make money? I know I do. Putting as much time into my site as I do, I really want to know if all of the effort is paying off. But what if you don't look at sites and their statistics for a…

Marketing in Competitive Local Business Niches

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How do you market your local business if it's in one of the "tough" categories? Businesses like: Doctors Lawyers Landscaping The simple answer is with a focused web presence that ranks well for action-provoking keyword phrases…

Is your business site mobile friendly?

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It's now known that Google will be reevaluating sites in their index as to whether or not they do a good job for the mobile internet user experience. By all accounts, this is going to hit sometime in or around the end of April. Knowing that,…

Changes to Google Analytics “Acquisition” Section

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Some of you might have gotten up this morning and noticed that Google Analytics' "Acquisition" section got a makeover during the night. The section got the pruning shears and now displays a more streamlined set of the previous items. Their intention,…