When Getting Too Specific with SEO Can Hurt Rankings

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I recently worked on a site that was previously well know but had fallen out of the rankings against the competition. What became really obvious was  that content that had previously been included with the domain hadn't been properly moved…

Trackable Phone Numbers Help You Measure Success

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In a previous article, I talked about using targeted paid search to drive phone calls to your business. It is one of the most direct methods that you can use to generate quality phone leads. Now, we discuss using trackable phone numbers to measure…

Is "First on Google" Important for Small Businesses?

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I had a client ask me one time, "So, you're gonna make me first on Google, right?" This was in the initial stages of planning a site renovation and he naturally wanted, as a businessman, to get the most bang for his buck. For him, ranking…

Google now has more mobile searches than desktop searches

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Google has announced this week that, for the first time, users are using the search giant on their mobile devices more than on desktop and laptop computers. As a small business owner, you need to think about that statement and ask yourself…

Marketing in Competitive Local Business Niches

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How do you market your local business if it's in one of the "tough" categories? Businesses like: Doctors Lawyers Landscaping The simple answer is with a focused web presence that ranks well for action-provoking keyword phrases…

The Basics of Local SEO

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Local SEO is a set of ever-evolving techniques that are used to rank a local business or organization higher on the search engine's results page when it is searched for by someone with local intent. Local intent is typically shown by the…