
Click to call: A Small Business Owner’s Secret Weapon
local search engine optimization, mobile marketing, Small businessFor many business owners, the almighty phone call still reigns supreme as the main source of leads. More and more, consumers of all kinds are doing their searching for what they want via their mobile phones, often on a smart phone. Therefore,…

Trackable Phone Numbers Help You Measure Success
local paid search, local search engine optimization, local sem, Local SEO, Small business, Web analyticsIn a previous article, I talked about using targeted paid search to drive phone calls to your business. It is one of the most direct methods that you can use to generate quality phone leads. Now, we discuss using trackable phone numbers to measure…

Make A Marketing Plan For Christmas 2017: Part 2
local search engine optimization, Small businessI had intended to get part II of this series out much sooner than now but I haven't. So I think our best option is to go on the assumption that some of you have done some marketing and some have not. Being the middle of October, those of you…

Is “First on Google” Important for Small Businesses?
local search engine optimization, Local SEO, Small businessI had a client ask me one time, "So, you're gonna make me first on Google, right?"
This was in the initial stages of planning a site renovation and he naturally wanted, as a businessman, to get the most bang for his buck. For him, ranking…

Marketing in Competitive Local Business Niches
local paid search, local search engine optimization, local sem, Local SEO, Small business, Web analyticsHow do you market your local business if it's in one of the "tough" categories? Businesses like:
Doctors
Lawyers
Landscaping
The simple answer is with a focused web presence that ranks well for action-provoking keyword phrases…

Changes to Google Analytics “Acquisition” Section
local search engine optimization, News, Small business, Web analyticsSome of you might have gotten up this morning and noticed that Google Analytics' "Acquisition" section got a makeover during the night. The section got the pruning shears and now displays a more streamlined set of the previous items. Their intention,…

The Basics of Local SEO
local search engine optimization, Local SEO, Small business
Local SEO is a set of ever-evolving techniques that are used to rank a local business or organization higher on the search engine's results page when it is searched for by someone with local intent. Local intent is typically shown by the…