Make A Marketing Plan For Christmas 2017: Part 2

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I had intended to get part II of this series out much sooner than now but I haven't. So I think our best option is to go on the assumption that some of you have done some marketing and some have not. Being the middle of October, those of you…

Trackable Phone Numbers Help You Measure Success

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In a previous article, I talked about using targeted paid search to drive phone calls to your business. It is one of the most direct methods that you can use to generate quality phone leads. Now, we discuss using trackable phone numbers to measure…

Click to call: A Small Business Owner's Secret Weapon

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For many business owners, the almighty phone call still reigns supreme as the main source of leads. More and more, consumers of all kinds are doing their searching for what they want via their mobile phones, often on a smart phone. Therefore,…

Is "First on Google" Important for Small Businesses?

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I had a client ask me one time, "So, you're gonna make me first on Google, right?" This was in the initial stages of planning a site renovation and he naturally wanted, as a businessman, to get the most bang for his buck. For him, ranking…

Marketing in Competitive Local Business Niches

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How do you market your local business if it's in one of the "tough" categories? Businesses like: Doctors Lawyers Landscaping The simple answer is with a focused web presence that ranks well for action-provoking keyword phrases…

Changes to Google Analytics "Acquisition" Section

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Some of you might have gotten up this morning and noticed that Google Analytics' "Acquisition" section got a makeover during the night. The section got the pruning shears and now displays a more streamlined set of the previous items. Their intention,…

The Basics of Local SEO

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Local SEO is a set of ever-evolving techniques that are used to rank a local business or organization higher on the search engine's results page when it is searched for by someone with local intent. Local intent is typically shown by the…